La Tienda is a specialized insights and strategy group within Talk Shoppe, designed to revolutionize the way we understand and engage with Hispanic consumers in the United States and across Latin America.

 

Why La Tienda?  We saw a gap in the market—a lack of fresh, modern perspectives that truly captured the depth and complexity of Hispanic and Latin American experiences.  The narratives had become stale, lacking the richness and diversity we witness firsthand, every day.

 

We don’t just study Hispanics and Latin American culture—we live and breathe it. We consume Spanish content; we have daily contact with family and friends in the region; we have our finger on the pulse of the culture because it’s our own–it’s literally in our DNA.

 

At La Tienda, we understand there’s a place for tradition and that some stereotypes believed about Hispanic consumers are actually -- ¡ay, dios mío! -- true. We’re not here to burn bridges; we’re here to build them.

 

Ultimately, our goal is this: To evolve market knowledge by offering fresh insights into a unique, diverse, and complex group of people.