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Think you have an objective that can’t be met with the methodologies listed here?
We’ll find a way.
How We Do It
We Move Mountains
CULTURAL IMMERSIONS
SHOP-ALONGS
DIGITAL DIARIES
ETHNOGRAPHY
IN-DEPTH INTERVIEWS
VIRTUAL & IN-PERSON FOCUS GROUPS
Provide a holistic view of participants’ lives and behaviors by capturing real-world insights in their natural environments.
Explore personal narratives and private topics with a diverse range of participants, including consumers, businesses, and industry experts.
Foster intimate conversations with smaller groups or dynamic workshops with larger audiences.
Facilitate longer-term reflection (one week to three months) and allow participants to engage at their own pace, utilizing interactive features to enhance understanding of their experiences.
Observe participants’ shopping behaviors in online and physical environments, complemented by pre-work that gathers additional insights into their purchase decisions.
Combine various qualitative methods with immersive experiences to gain rich, contextual insights through interactions with local life and culture.
Qualitative Insights
We apply traditional and innovative approaches to insights research to gain a deeper understanding of consumers. Experts at illuminating audiences, we provide a holistic view of their motivations and needs, emotions and attitudes, and decision-making processes.
WE ARE CONVERSATION EXPERTS
SEGMENTATION
BRAND TRACKING
MAX-DIFF
PRICING
ATTITUDE & USAGE
CONJOINT ANALYSIS
IMPLICIT ASSOCIATIONS
CONCEPT TESTING
We conduct online, phone, and in-person surveys to provide clients with the numbers they need to make smart, data-led decisions. We pull from an expansive and proven methodology toolkit to design A-to-Z quantitative studies that best meet our clients objectives.
DATA MADE PERSONAL
Quantitative Insights
Better understand smaller consumer insight groups within your general target audience for a more nuanced strategy.
Determine the ideal price or pricing threshold.
How to conduct market research in a world where consumers want everything? We introduce trade-offs to better rank consumer preferences and priorities.
Keep your fingers on the pulse by tracking brand health and consumer behaviors over time.
Discover what motivates consumers in their purchase journey and how they engage with various brands.
Create new products and services by understanding the relative value of different features and benefits.
Gleaning subconscious thoughts about brands, products, or services to reveal instinct-driven preferences.
Gauge reactions to new products or communications to better inform development and marketing strategies.
Documentary-style video outputs
Research Infographics
Professionally designed consumer and customer insight presentations
Magazine-style consumer and market insight reports
Custom Illustrations
Design is integral to everything we do. Visual storytelling propels market research and analysis further and creates a greater impact for our clients. Our findings are custom-designed and illustrated to tell the unique story of each project.