Talk Shoppe is a finalist for two Marketing Research and Insight Excellence Awards, two years in a row
Los Angeles, CA — Talk Shoppe, a global full-service consumer research boutique founded in 2010, has been named as a finalist in two categories of the 2024 Marketing Research and Insight Excellence Awards, powered by Quirk’s Media. This marks the second consecutive year that Talk Shoppe is in the running for two Marketing Research and Insight Excellence Awards awards.
B2B Research Project
Talk Shoppe is delighted that its research project, The Creator Economy Opportunity: Where Authenticity Meets Impact, has been selected by Quirk’s for this year’s prestigious B2B Research Project award.
Talk Shoppe is proud to have partnered with the Interactive Advertising Bureau (IAB) on a first-of-its-kind research study to investigate video content, focusing on the synergy of ads, partnerships, the content crafted by creators. The research used four specialized methodologies to engage consumers and advertisers, dissect the consumer purchase journey, and understand the full impact of creator video content.
“I’m very proud of this groundbreaking project and the entire group of humans who made it possible. Talk Shoppe designed a bespoke and multifaceted approach, executed flawlessly by our expert team, and coming out of the research were able to tell a paradigm shift story, in which creator content, once niche, has emerged as a mainstream media channel rivaling traditional studio productions. This is the caliber of work that Talk Shoppe is known for, and to be recognized for it is humbling as it is exciting,” said Ruth Behr, Managing Partner at Talk Shoppe.
Jack Koch, SVP of Research & Insights at IAB, added, "IAB’s collaboration with Talk Shoppe on 'The Creator Economy Opportunity: Where Authenticity Meets Impact' is the most comprehensive large-scale industry research that investigates the creator economy from both the consumer and marketer lens, providing the advertising industry with a never-before-seen view of how brands can most successfully leverage creators in the marketing mix.”
Talk Shoppe would like to thank the cross-functional team that made this project a rotund success, leveraging expertise from its three groups - Qualitative, Quantitative, and Design: Ruth Behr (Managing Partner), Heather McKinney (Group Director), Alex Tobin (Research Director), Lindsay Clark (Senior Research Manager), Joyce Chuinkam (Senior Research Manager), and Meg DiRutigliano (Designer).
Researcher of the Year
Talk Shoppe is proud to announce that Tal Oren, its Head of Growth & Learning, is a finalist for this year’s Researcher of the Year award.
“Tal lives and breathes research and insights. He is relentless about elevating the value of market research and the voice of the consumer, both at Talk Shoppe and with our clients. He actively participates in MR-related organizations, attends industry events to stay current with best practices, and enhances our team's deliverables and capabilities through his expertise and seasoned knowledge. He was a no-brainer nominee for this year’s award and we are delighted to see him get recognized as a finalist,” says Heather Spears, Chief Operating Officer at Talk Shoppe.
Tal has been leading the Growth & Learning team at Talk Shoppe since 2023. His responsibilities include championing innovative research methodologies and working closely with research teams to ensure excellence in study design, analysis, and storytelling, while fostering a culture of continuous learning and pride within the company. Tal also works to actively promote the company’s work and values through strategic marketing initiatives and contribute to shaping company strategy alongside the Executive Leadership Team.
Frances Karandy, insights leader and a Talk Shoppe client, says “Having worked with Tal and his team for the past six years, I can say that he and his team are among the best research partners one can have in this industry - in fact, they truly felt like an extension of my own team! I personally learned so much from Tal, as he was always generous with his knowledge, time, and guidance. His warm, good-natured, and helpful manner also made collaboration both easy and productive.”
Before being tapped to lead at Talk Shoppe, Tal acquired over a decade of research experience working for Hall & Partners, Kelton Global, and Activision Blizzard. Tal is pleased to have curated insights for some of the most successful brands in the world, including Microsoft, Google, YouTube, Pinterest, Netflix, Reddit, Telemundo, and Target. Having lived in Israel, Argentina, Chile, and Canada, as well as being fluent in both Spanish and Hebrew, Tal is a natural resource for Talk Shoppe's international clients.
The Marketing Research and Insight Excellence Awards, powered by Quirk’s Media, recognize the researchers, suppliers and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination of end-client researchers, supplier partners and Quirk’s editorial staff.
The award winners will be announced at The Marketing Research and Insight Excellence Awards Virtual Ceremony on November 19, 2024. Please visit quirksawards.com for more details.
About Talk Shoppe
Talk Shoppe is an Ogilvy Award-winning, women- and minority-owned consumer research agency, known for its ability to craft customized solutions that provide clarity, deliver insights necessary for informed decisions, drive growth, and keep clients ahead in an ever-evolving marketplace. Talk Shoppe has redefined excellence in consumer research, offering global reach with personalized, white-glove service. To learn more about the company’s capabilities and work visit www.letstalkshoppe.com
About Quirk’s
Quirk’s Marketing Research Media produces a print and digital magazine, e-newsletters, events, industry awards, webinars and the most comprehensive website – all of which is devoted entirely to professionals responsible for conducting, coordinating and purchasing marketing research products and services. Designed to promote the understanding, use and value of marketing research, Quirk’s free resources include original articles on research techniques, case studies, news, survey findings, global listings for conferences and jobs, LinkedIn groups, webinars and the most complete and up-to-date directories of market research product and service companies. To get your own free access visit www.quirks.com.
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