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What most brands still get wrong about consumer-centricity
Consumer-centricity is a useful and well intentioned north star for brands. But it doesn't mean what you think it does.
Liana Morgado
3 min read
Back to Basics: 'Civilization and its Discontents' by Sigmund Freud
This book helps us understand why human beings are so bad at being happy even when they're given everything they (supposedly) want.
Tal Oren
6 min read
Why a listening tour might be the smartest move your brand makes to get better consumer insights
When brands are swimming in dashboards and sentiment scores, embarking on a listening tour can be surprisingly powerful.
Talk Shoppe Team
4 min read
The Oscars and the evolution of shared experiences
The Oscars still manage to gather us, perhaps at separate times and places, but enough to remind us that shared experiences still matter.
Ruth Behr
4 min read
Forget trust falls. Your company retreats should be fun.
Every year, at the very beginning of our calendar, we make a deliberate decision to press pause. Not on the business itself, but on the distance between us.
Ruth Behr
4 min read
How to choose the right consumer insights agency: a fit checklist
Hiring a consumer insights agency should not feel like a leap of faith. Here is an agency fit checklist for your next project.
Talk Shoppe Team
4 min read
Back to Basics: 'The Crowd' by Gustave Le Bon
This book gives us an old lens to look at modern social dynamics. Whether in person or online, crowds change people more than they realize.
Tal Oren
4 min read
Five things I’m looking for in 2026
2026 does not feel like a clean slate. It feels more like a continuation of pressure. Here is what I feel will be increasingly unavoidable this year.
Liana Morgado
4 min read
Finding your way from research output to useful insights
Every qualitative project begins with a sea of words. Getting to a safe shore of insights requires transcripts, frameworks, and an active voice.
Alessandra Tobin
4 min read
What decluttering taught me about community and the hidden value of second-life products
Parents are putting greater emphasis on the 'community value' of brands, choosing to invest in high-quality, second-life products that they will eventually give away.
Rachel Licata Antczak
4 min read
Talk Shoppe is nominated for 'Best Place To Work' and 'Groundbreaking Research' awards
Talk Shoppe is a finalist for two Marketing Research and Insight Excellence Awards, three years in a row.
Talk Shoppe Team
3 min read
Gen Alpha and the Cult of the Sweatshirt: Observations and Insights from a 12-Hour Pop-Up Line
If you want to understand the shopping mindset of Gen Alpha, you can’t just read about it. You have to stand in line with them.
Tal Oren
8 min read
GLP-1, AI, and the new rules of progress: redefining effort for the future
GLP-1 and AI have faced resistance rooted not just in skepticism but in moral judgment. Is using them cheating or just adapting faster?
Joyce Chuinkam
3 min read
What can’t be automated: the enduring power of human intuition in research
We’re energized by the innovations reshaping market research, but we’re also asking big questions about what should change and what shouldn’t.
Liana Morgado
3 min read
Pride Month: 6 Things You Didn’t Know About the Transgender Community And Why They Matter
Trans people deserve the same dignity and peace we all seek. And while their fight may be magnified in this moment, it’s not theirs alone.
Daniel Spadaro
5 min read
What's the big deal about Big Qual?
AI-powered tools aren’t replacing qual; they’re creating a new lane. And when used intentionally, they can offer real value.
Ruth Behr
3 min read
Death, rebranded: what the prospect of living forever means for brands and marketers
If you don't have to worry about living like every day could be your last, how that does impact purchase decisions and how you view brands?
Tal Oren
5 min read
The Dry January effect: what consumer trends tell us about the future of alcohol
The 'Dry January' wellness trend provides valuable insights into evolving consumer behaviors and market trends .
Heather McKinney
5 min read
Think like a poet: the why and how of metaphor elicitation techniques in consumer research
In the realm of consumer research, metaphors allow us to tap into the underlying emotions and thoughts that drive consumer behavior.
Tal Oren
5 min read
Embracing the introvert within: the hidden benefits of being an introvert
Introverts possess unique strengths that are invaluable in the field of market research.
Joanna Jara
2 min read
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