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Finding your way from research output to useful insights
Every qualitative project begins with a sea of words. Getting to a safe shore of insights requires transcripts, frameworks, and an active voice.
Alessandra Tobin
4 min read
What decluttering taught me about community and the hidden value of second-life products
Parents are putting greater emphasis on the 'community value' of brands, choosing to invest in high-quality, second-life products that they will eventually give away.
Rachel Licata Antczak
4 min read
Talk Shoppe is nominated for 'Best Place To Work' and 'Groundbreaking Research' awards
Talk Shoppe is a finalist for two Marketing Research and Insight Excellence Awards, three years in a row.
Talk Shoppe Team
3 min read
Gen Alpha and the Cult of the Sweatshirt: Observations and Insights from a 12-Hour Pop-Up Line
If you want to understand the shopping mindset of Gen Alpha, you can’t just read about it. You have to stand in line with them.
Tal Oren
8 min read
GLP-1, AI, and the new rules of progress: redefining effort for the future
GLP-1 and AI have faced resistance rooted not just in skepticism but in moral judgment. Is using them cheating or just adapting faster?
Joyce Chuinkam
3 min read
What can’t be automated: the enduring power of human intuition in research
We’re energized by the innovations reshaping market research, but we’re also asking big questions about what should change and what shouldn’t.
Liana Morgado
3 min read
Pride Month: 6 Things You Didn’t Know About the Transgender Community And Why They Matter
Trans people deserve the same dignity and peace we all seek. And while their fight may be magnified in this moment, it’s not theirs alone.
Daniel Spadaro
5 min read
What's the big deal about Big Qual?
AI-powered tools aren’t replacing qual; they’re creating a new lane. And when used intentionally, they can offer real value.
Ruth Behr
3 min read
Death, rebranded: what the prospect of living forever means for brands and marketers
If you don't have to worry about living like every day could be your last, how that does impact purchase decisions and how you view brands?
Tal Oren
5 min read
The Dry January effect: what consumer trends tell us about the future of alcohol
The 'Dry January' wellness trend provides valuable insights into evolving consumer behaviors and market trends .
Heather McKinney
5 min read
Think like a poet: the why and how of metaphor elicitation techniques in consumer research
In the realm of consumer research, metaphors allow us to tap into the underlying emotions and thoughts that drive consumer behavior.
Tal Oren
5 min read
Embracing the introvert within: the hidden benefits of being an introvert
Introverts possess unique strengths that are invaluable in the field of market research.
Joanna Jara
2 min read
Why your global research plans should include Africa
There are more similarities than differences when doing market research in Africa.
Joyce Chuinkam
5 min read
From the military to marketing: a Veterans Day conversation with Vanessa van der Keyl
In honor of Veterans Day, we sat down for a chat with former Talk Shopper and current marketing strategist, Vanessa van der Keyl.
Talk Shoppe Team
5 min read
Celebrating inclusivity in design: 3 brands staying true to their customers
As a visual designer in market research, my work is all about understanding what resonates with a wide spectrum of people.
Meg DiRitugliano
3 min read
Talk Shoppe is nominated for Best B2B Research Project and Researcher of the Year awards
Talk Shoppe is a finalist for two Marketing Research and Insight Excellence Awards, two years in a row.
Talk Shoppe Team
4 min read
Peeling back labels: how both self-identity and context matter when deciding between Hispanic, Latino, and Latinx
As researchers, our job is to distill complex human thoughts, emotions, and behavior into digestible and meaningful insights. To be able...
Mariana Anguiano
8 min read
The New Playbook: Gen Z and College Sports Fandom
College sports have always held a special place in American culture, but no generation has shaken up the game quite like Gen Z.
Heather McKinney
5 min read
When the pride grows larger: How the Detroit Lions taught me about the bandwagon effect
Fall is almost here, bringing cooler temperatures, changing leaves, and family fun outdoors.
Dwight Ragland
5 min read
A Sea of Sameness in Soccer Sponsorships: Musings from My Sabbatical
One of the best perks here at Talk Shoppe is that everyone gets a four-week sabbatical every five years.
Tal Oren
9 min read
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