Industry Leader Heather McKinney Joins Talk Shoppe as Senior Director

Former WarnerMedia Leader, Heather McKinney, Will Lead Key Entertainment Accounts for Talk Shoppe

Los Angeles, CA—Talk Shoppe, a bespoke insights agency that prides itself on unparalleled service and smarts, welcomes Heather McKinney as Senior Director of Quantitative Research. Heather is a research industry leader, with more than 12 years of continuous experience heading brand-building research in the entertainment industry for brands like TBS and TNT. Most recently, Heather served as Sr. Director of Research at WarnerMedia, where she supported the launch of the HBO Max streaming service, including landscape analyses, content strategy development and audience forecasting.

Ruth Behr, Managing Partner said, “We are extremely excited to expand our Talk Shoppe team with the extraordinary leadership and expertise that Heather brings with her. Her knowledge of the entertainment industry and her collaborative approach to research will help guide Talk Shoppe and our clients as we explore what the world looks like in new ways. We proudly welcome Heather to the team and are so excited for the future!”

Heather said “I’m so excited and honored to join Talk Shoppe, an agency known for its creativity and exceptional client service. I look forward to bringing my entertainment background vendor-side and partnering with new brands to better understand consumers at such a unique moment in global behavior shifts.”