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Why your global research plans should include Africa
There are more similarities than differences when doing market research in Africa.
Joyce Chuinkam
5 min read
From the military to marketing: a Veterans Day conversation with Vanessa van der Keyl
In honor of Veterans Day, we sat down for a chat with former Talk Shopper and current marketing strategist, Vanessa van der Keyl.
Talk Shoppe Team
5 min read
Celebrating inclusivity in design: 3 brands staying true to their customers
As a visual designer in market research, my work is all about understanding what resonates with a wide spectrum of people.
Meg DiRitugliano
3 min read
Talk Shoppe is nominated for Best B2B Research Project and Researcher of the Year awards
Talk Shoppe is a finalist for two Marketing Research and Insight Excellence Awards, two years in a row.
Talk Shoppe Team
4 min read
Peeling back labels: how both self-identity and context matter when deciding between Hispanic, Latino, and Latinx
As researchers, our job is to distill complex human thoughts, emotions, and behavior into digestible and meaningful insights. To be able...
Mariana Anguiano
8 min read
The New Playbook: Gen Z and College Sports Fandom
College sports have always held a special place in American culture, but no generation has shaken up the game quite like Gen Z.
Heather McKinney
5 min read
When the pride grows larger: How the Detroit Lions taught me about the bandwagon effect
Fall is almost here, bringing cooler temperatures, changing leaves, and family fun outdoors.
Dwight Ragland
5 min read
A Sea of Sameness in Soccer Sponsorships: Musings from My Sabbatical
One of the best perks here at Talk Shoppe is that everyone gets a four-week sabbatical every five years.
Tal Oren
9 min read
Masters of Virtual Togetherness: Gen Z Friendships Post-Pandemic
Remember when we spoke to 21 Millennials and Gen Z’ers who have moved to a new city in the past 5 years about how to make real friends?
Joyce Chuinkam
2 min read
Ensuring Data Quality in Quantitative Market Research: Combating Survey Fraud
Quantitative market research relies fully on the accuracy and reliability of survey data.
Lindsay Clark
5 min read
National Selfie Day: Reflecting on the Evolution and Impact of Selfies
Why are we so hooked on our own images? Is it the ultimate expression of self-love or the height of vanity?
Alessandra Tobin
4 min read
A Tapestry of Love: Why Pride Month Resonates Deeper Than Ever
It's Pride Month, a time to celebrate the LGBTQIA+ community, their vibrant tapestry of identities, and the ongoing fight for equality.
Daniel Spadaro
2 min read
The 2024 Summer Olympics: Decoding America’s Excitement and Engagement
As Paris gears up for the 2024 Summer Olympics, a new survey by Talk Shoppe highlights what's fueling excitement and engagement.
Ruth Behr
2 min read
Sweat and Support: The Mental Health Benefits of a Fitness Community
Spurred by the pandemic and a general trend towards holistic lifestyles, mental health has taken a giant leap into the spotlight.
Mariana Anguiano
4 min read
Embracing Possibilities Over Limitations: Reflections on New Motherhood
I took some time to reflect on how my recent experience of motherhood could help me in my role as a researcher.
Rachel Licata Antczak
3 min read
How to give a F*** about the Earth
Let’s talk about Fashion, Furniture, and Feminine hygiene products, three categories that cause a whole lot of waste.
Talk Shoppe Team
2 min read
Standing on the Shoulders of Giants: Honoring My Female Mentors This Women's History Month
As Women's History Month unfolds, it's only fitting to reflect on the remarkable women who have shaped my journey.
Liana Morgado
2 min read
Storytelling Through Visual Content: How To Use Images and Videos
Storytelling has become a powerful tool. The rise of visual content has opened up new avenues for creativity and connection.
Meg DiRitugliano
5 min read
Modern Midas: How Taylor Swift Makes Everything Shimmer
Wearing a "Go Taylor's Boyfriend" tee-shirt to a Super Bowl party might was an odd choice as someone known to be a Minnesota Vikings fan.
Heather Spears
3 min read
Sleep & Entertainment
Whether it’s watching TV, listening to music or podcasts, or playing games on the phone, entertainment is a crucial part of people’s bedtime
Talk Shoppe Team
3 min read
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